Report: Shodhan Prasad
Photos: Sonu Bantwal
Dubai, Mar 25: A grand international trailer release programme of much awaited Kannada film, ‘Asathoma Sadgamaya’ a maiden venture of youth leader Ashwin J Pereira’s ICARE Movies was held in Dubai on Friday March 23 at Fortune Plaza Hotel, Al Ghusais, Dubai.
With a record number of invitees, it was first of its kind where people witnessed an overseas trailer release of a Kannada Movie in Dubai and also audience joining the occasion from major districts of Karnataka.
It started with live band by ‘Versatiles’ Group of local talented musicians viz, Pramod Kumar, Patrick, Vincent and Jackson who rendered beautiful Kannada, Tulu, Konkani and Hindi songs throughout the program. They provided background live instrumental music whilst other formalities of trailer release was going on and also entertained audience with their live singing during dinner which included songs by Master Amogh Bhat winner of various singing competitions.
Shodhan Prasad of Sandhya Creations Overseas Movies Distribution welcomed the audience and gave a brief of the trailer release. He then introduced MC Arathi Adiga a multi-talented Kannadiga who took over the programme poetically explaining the title of the film in Kannada.
MC Arathi introduced and welcomed guests Praveen Shetty of Fortune Group of Hotels who is also the President of Karnataka NRI Forum UAE, Dev Kumar Kambli, Auditor and President of Jain Milan, Valerian Dalmeida, President of KCO-Abu Dhabi, Aruna Muthugadur, Ex-President of Kannada Koota/Kannadigaru Dubai, Joseph Mathias, Singer/Actor and Businessman, Alwyn Pinto, President of Mangalore Konkans, Ashwin Pereira Producer of ‘Asathoma Sadgamaya’ and Shodhan Prasad of Sandhya Creations on to the dais. Ashwin Pereira warmly welcomed all the guests.
Arathi then introduced Producer Ashwin J. Pereira. Ashwin a youth leader had started off with his political career at a tender age of 18. He later started his venture with elevator business and then into real estate where he succeeded with completion of 6 projects and 2 more projects nearing completion. Further his affordable housing project titled ‘Mother Theresa Housing Society’ is another dream venture which is a different concept in real estate. Melissa D’Souza, his wife who has always supported him in his other business including Furniture trading is also the Co-Producer of the Movie.
Followed by the traditional lighting of the lamp by all the guests, Ashwin welcomed all the invitees with a rose which he had carried all the way from Mangalore and presented it personally to the audience stating that by this way he could get introduced to all Kannadigas in Dubai to whom he is totally new. It was a different kind of gesture to the gathering.
Soon the Dubai stars Deepak Paladka and Pradeep Barboza were welcomed on to the dais and introduced to the gathering by Producer Ashwin Pereira. Deepak Paladka a drama artiste who was introduced in Tulu Film ‘Nirel’ and later ‘Dhand’ has also acted in ‘Ek Aslyer Ek Na’ and now has ‘Ammer Police’, ‘Zanvoy No.1’ and the current ‘Asathoma Sadgamaya’ in his kitty. Pradeep Barboza again a writer, director and actor is a well-known name in Konkani circles who has acted and presented several dramas. He has directed and acted in ‘Ek Aslyar Ek Na’ Konkani movie and has appeared in ‘Asathoma Sadgamaya’ Kannada movie which is ready for the release. A glimpse of the ‘Asathoma Sadgamaya’ scenes of this duo was specially shown whilst they were introduced.
Chief Guest on the occasion Praveen Shetty released the trailer amidst loud round of applause by the gathering.
Speaking on the occasion, Praveen Shetty said “a person from Christian Community whose language is Konkani has come forward in producing a Kannada movie is a very rare scenario and hence we Kannadigas should whole heartedly come forward and support him in his venture so that more and more people come forward in producing Kannada films. Mentioning that all the previous events which were inaugurated in Fortune Plaza Banquet Hall, historically were blessed with success, he said that this venture will also be a successful one for sure. While wishing Ashwin all success not only in his movie venture but also for his political career as an elected candidate of the Legislative Council in Karnataka State.
Dev Kumar Kambli shared some of the lighter moments wherein he remembered some memorable moments of his school days in government school he studied which relates to the village where Ashwin belongs to and which is part of the story of Ashwin.
Valerian Dalmeida, Aruna Muthugadur, Joseph Mathias and Alwyn Pinto also wished Ashwin success in his new venture. Valerian further mentioned about a English Magazine which they have published from their Media point of view being distributed to all those Kannada Medium schools students in Karnataka which they hope can improve their English language proficiency.
Producer Ashwin Pereira’s words filled with humour touched the whole audience. He shared some of his past experience back in Moodabidri completing his technical qualification which has some connections to the story. He expressed happiness over sharing a beautiful message to the audience through this movie which is relevant in the current situation. He said that he has produced this movie to make money not for himself but if it does well, it will encourage him to produce more movies in the future and entertain all the Kannadigas. He said that most of the seniors gathered here have surely studied in the Kannada Medium schools and have been successful in their ventures. However in the past 2 years around 1300 Kannada Medium schools have been closed for various reasons. “The current situation is mark oriented education and there is no importance for relationships and one’s emotions. Because of this we are losing our relationships and are only focusing towards excelling in our academic, leaving behind true emotion and family bond which is important,” he added. This lacking gap in the current families has prompted him to be a part of ‘Asathoma Sadgamaya’ Kannada Movie with an aim to bring changes in the society. He revealed on the occasion that his next project will be in Tulu this year and requested all the audience to support him so that he can make many more educative and message oriented movies in the future which will showcase and bring the problems of the society to the limelight.
Prior to the much awaited trailer release of the movie ‘Asathoma Sadgamaya’, MC Arathi explained about the making of the movie and the important message hidden that is ‘IQ vs EQ’. The movie is all about family relationships and emotions when education system in India is concerned. It is also connecting the current trend in the educational institutions especially those Government Schools which are fading away.The ‘taken for granted’ attitude by our own people has sidelined these institutions in front of English medium Institutions which are boasted to be the best.
The film is being directed by Rajesh Venoor which is his maiden directorial venture. The star cast includes lead actress Rangeetaranga fame Radhika Chetan, who has ten movies in Kannada to her credit and the lead actor Kiran Raj who has acted in another Kannada film released recently. Lasya Nagaraj and Baby Chitrali along with Pradeep Barboza and Deepak Paladka are also in the lead roles. Wahab Saleem is the Music Director and Vijaya Prakash and Anuradha Bhat along with other leading singers have rendered their melodious voice to this film. Nelson Kulshekar and Vikram are the Executive Producers of the move. Cinematography is by Kishore and background score is by Manikant Kadri. With the blessings of Ex-Chief Minister H.D. Kumaraswamy, ‘Asathoma Sadgamaya’ is predicted to be a hit Kannada movie of 2018.
Shodhan Prasad delivered the vote of thanks and the audience savored the sumptuous buffet dinner with cocktail drinks while the music band ‘Versatiles’ entertained the audience with their soulful music throughout.
The movie is all set for release during May this year.
Daijiworld.com is the official web media partner of ‘Asathoma Sadgamaya’ Kannada movie.
Sandhya Creations Overseas Movies are the distributor of this movie and for more details contact shodhanprasad1@gmail.com
Watch Trailer