Los Angeles, Jul 26 (IANS): Reality TV star Kim Kardashian is being sued by Danish make-up artiste Kirsten Kjaer Weis over her KKW Beauty line.

According to a report on entertainment portal tmz.com, the make-up artiste has accused Kim for ripping off her cosmetics brand and their KW logo

As per documents obtained by tmz.com, Weis says Kim's cosmetics logo is confusing consumers.

She says the problem is Kim's products bear the 'KKW' logo - similar to Weis's 'KW'.

In the lawsuit, the organic cosmetic creator says Kim's infringement is "knowing, willing and deliberate". Weis wants the court to immediately block Kim from using 'KKW', and to award her all of Kim's profits and punish her by making her pay damages.

Sources connected to Kim's make-up line assert that she consulted several veteran trademark attorneys when launching her KKW line to ensure there were no violations. They are confident that KKW Beauty in no way infringes on Weiss's brand.