Hero Honda Hires Global Brand Specialist Wolff Olins

New Delhi, March 10 (IANS) Hero Honda Motors Ltd (HHML) Thursday said it has signed up international brand specialist Wolff Olins to give the world' largest two-wheeler maker a new look.

"The new buzzwords at Hero Honda are creation, renewal and re-energising. I am happy to have Wolff Olins partnering with us in this exciting journey into a promising future," said Pawan Munjal, managing director and chief executive, HHML.

According to the company, Wolff Olins would work on the company's new brand identity, including brand architecture, brand name, brand logo and brand positioning.

The announcement for the two-wheeler major's bid to acquire a new identity comes after the Hero group said that it had arranged the required finance to acquire the 26 percent stake of Honda Motors in their joint venture HHML.

In an regulatory filing, the company said that its investment company Hero Investments Private Limited is to acquire Honda's 26 percent stake in HHML at Rs.739.97 per share.

Earlier in December 2010, Hero group and Honda Motors, the two promoter groups in the JV company established in 1984, announced that they were restructuring their respective equity shares in the HHML.

Hero Honda is the world's largest manufacturer of two-wheelers, including Splendor, Passion, Karizma ZMR, Hunk and CBZ Xtreme mobikes and scooter Pleasure.


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Title: Hero Honda Hires Global Brand Specialist Wolff Olins

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