Bengaluru: Malabar Gold & Diamonds launches 'Nrityanjali Jewellery Collection'

Media Release

Bengaluru, May 19: Malabar Gold and Diamonds, one of the largest gold and diamond retail chains in the country, launched its latest jewellery collection ‘Nrityanjali’-a tribute to dances of India.

Nrityanjali by brand Divine from Malabar Gold & Diamonds is an exquisite jewellery collection that captures the grace of traditional Indian dance forms in pure gold. Intricate craftsmanship and carving techniques are highlighted in the creations that make up this collection. Every piece is handcrafted in 100 percent BIS Hallmarked pure gold and accented with precious gemstones for elevated elegance.The sleek curves and studded jewels add sharp dimensionality to the designs, which portray different poses, forms and mudras of classical dance forms. The collection is replete with a wide variety of designs comprised of necklaces, earrings, rings and bangles featuring the signature motifs.

Speaking about the new collection, MP Ahammed, chairman, Malabar Group, said, “We believe in being a part of every special moment of our customers' lives & providing them with unique collections for every occasion, exceptional quality and customer service. With the 'Nrityanjali' collection, we wish to highlight the traditional and artistic values associated with our brand and pay homage to the traditional dances of India.”

The Nrityanjali collection is now available in Malabar Gold & Diamonds stores across Karnataka.

Malabar Gold & Diamonds is popularly known for its specially crafted and curated collections that celebrate the traditional heritage of India, and cater to the jewellery needs of customers in a particular location. The brand offers the assurance of the 10 Malabar Promises for every purchase so customers can ensure best value for money. The promises include a transparent price tag indicating stone weight, net weight and stone charge of the jewellery, assured lifetime maintenance for the jewellery, 100 per cent value for gold when reselling old gold jewellery, 100 per cent BIS hallmarking certifying the purity of gold, IGI and GIA certified diamonds ensuring 28-point quality check of global standards, buyback guarantee, responsible sourcing and fair labour practices.

Malabar Gold and Diamonds is one of the leading jewellers, which takes pride in showcasing the meticulous art and craft of Indian jewellery to the world. Established in 1993 in the historic Indian city of Calicut, the brand currently operates 280+ stores across 10 countries.


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Title: Bengaluru: Malabar Gold & Diamonds launches 'Nrityanjali Jewellery Collection'

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