Mumbai, Oct 28: The soaring prices charged by the celebrities for a token act in the endorsements, is a real shocker. Here’s the latest: The ‘Jab We Met’ beauty Kareena Kapoor has charged a whooping price of Rs 7 crores for an endorsement deal with Pepsico’s Kurkure. And, with that she’s now become one of the highest paid Bollywood actress in the ad world.
The Endorsement Queen, Kareena Kapoor has managed to bag several deals this season.
A news daily quoted a source as saying, "Kareena is perhaps the only actress today who can command such a price. Several A-list companies are vying for and want her as their brand ambassador. The actress was paid Rs 5 crore for ITC's Vivel soap ad. She has now signed on for Kurkure at Rs 7 crore, which also has Juhi Chawla."
"Kareena will be portrayed as the younger, bubblier face of Kurkure. After her vivacious portrayal of Geet in Jab We Met, Bebo is seen as an ideal choice when it comes to endorsing cosmetics, personal care products and jewellery. She also spells class so when it comes to lifestyle products and the star is an obvious choice. The actress is also a youth icon, so companies sign her for products that target the youth. She's finished her contract for ICI Paints and Citizen watches and is now in negotiations for an international project", adds the source
Well, other than the daily tiffs and miffs with beau Saif Ali Khan, Kareena is now finally in news for the work she does. Certainly a lucrative deal!