Google's YouTube Ad Revenue Short of Expectations


Reuters

San Francisco, Jul 9: Advertising revenue from YouTube is likely to total about $200 million this year and thus fall short of parent company Google Inc's, The Wall Street Journal reports.

Google also has significantly cut the number of YouTube clips it will sell ads against, so as not to sell them against videos that may violate copyrights, the newspaper said, citing one source.

Google and YouTube are being sued for copyright infringement in two cases involving YouTube and a second suit where the lead plaintiff is the English Premiere League.

The Internet advertising leader only sells ads against clips posted on YouTube that are approved by media companies or other partners, which represent just 4 percent of the clips on YouTube, a source said.

Much of the remainder are user-generated clips where rights are uncertain and where advertisers may be nervous about placing their ads against videos of unknown origin.

Google also plans accepting "preroll" and "postroll" ads to run before or after some YouTube clips. These ad formats, while considered effective with advertisers, are often unpopular with Web users, one of the sources said.

The Journal said Google North American ad sales chief Tim Armstrong has been scrutinizing YouTube's ad sales system and that he and his colleagues had identified 105 problems with YouTube's ad sales, again citing one source.

"Over the past several months we've learned a lot about what works and what doesn't for our community and our advertisers," a YouTube spokesman said. The spokesman declined to comment on specific figures in the Journal report.

  

Top Stories


Leave a Comment

Title: Google's YouTube Ad Revenue Short of Expectations



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.


Security Validation

Enter the characters in the image