New Delhi, Jan 20 (IANS): IT, consulting and business solutions organisation Tata Consultancy Services (TCS) has been selected by Virgin Atlantic Airways to provide services to transform and optimize its IT processes, applications and infrastructure, a TCS statement said here Tuesday.

"TCS will set up a private cloud for Virgin Atlantic and provide services, including Infrastructure-as-a-Service, End User Services and Application Support Services across the whole of Virgin Atlantic's technology landscape," the statement added.

Through this partnership, Virgin Atlantic will also gain access to TCS' Airline and Digital Innovation Labs, facilities designed to support the development of solutions that address the changing needs and expectations of the new digital consumer.

"In order to maintain and build on our position as market leaders, it is vital for us to simplify our IT processes and create a technology landscape that is more agile and responsive to our growing business requirements," said David Bulman, the chief information officer of Virgin Atlantic Airways.

"TCS has strong reputation in the aviation industry and from our previous work with the company we know it to be a very capable service provider. We look forward to working closely together to improve the experience we deliver our customers," he added.

"The rise of the digital consumer economy is creating opportunities, and challenges, for businesses across all markets and industries. To succeed in this new era, organisations need to fully embrace a 'digital by default' approach," S. Sukanya, global head and vice president of the travel, transportation and hospitality unit of TCS, said.

"Virgin Atlantic has been one of our most valued clients in Europe and this deal has further strengthened the long-standing relationship between the two organisations," he added.