New Delhi, Oct 31 (IANS): Social networking site Facebook has set up the India Client Council to better serve its partners and offer a forum to brands to share future ideas of marketing.

There are now more than 100 million people in India connected through Facebook.

"Comprised of a diverse group of leading client and agency partners, the India Client Council is a forum where some of India's leading marketers can listen, inspire and share ideas about the future of marketing," a company statement said Friday.

The council has companies like Tata Motors, Airtel, Vodafone, Flipkart, ICICI Bank, HUL, P&G, Micromax and many others.

In India and around the world, the rate of people with access to digital services and devices is skyrocketing, and for many here the mobile phone has already become a true lifeline, providing information about market prices, healthcare, banking, employment and entertainment, said the statement.

"This rapid acceleration of mobile presents businesses with unprecedented opportunities to reach their customers, but also new challenges. Facebook is committed to helping businesses navigate this changing landscape, and the Client Council makes our clients and agency partners a key part of this journey," it added.