New Delhi, Oct 6 (IANS): Garments and fabrics company Raymond Limited has forayed into the e-commerce space with RaymondNext.com, which integrates all its products, brands and services under a common platform. Its an effort to increase visibility and availability of its products.

Be it textile, apparel brands, home furnishing or accessories -- consumers will now be able to see and purchase from its range of products from the one-stop platform.

Raymond has launched five individual e-commerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart. All of these websites are optimised to be viewed on smartphones and tablets.

According to industry estimates, the e-tailing market is set to reach $32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand, says Vijay Basrur, head (e-commerce), Raymond Limited.

"E-tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving netizen base in the country," Basrur said in a statement.

The plan for the shopping website involves the introduction of streaming videos of garments donned on models and mannequins along with virtual dressing rooms and 360 degree viewing and zooming tools to ease the consumers's experience.

There is also a plan to launch a unique concierge service from Raymond Made to Measure where customers in the comfort of their home will have the privilege of ordering customised products without even visiting the store.

Patrons will have an option of advanced rendering of apparel which will enable them to see how a particular fabric will look post stitching. RaymondNext.com will also offer a selective online range of apparel which will not be available in the stores.