Two new anti-tobacco advertisements released

New Delhi, Oct 1 (IANS): The government Tuesday released two new anti-tobacco advertisement spots which would be screened in films whenever smoking scenes are depicted.

"It will be mandatory for cinema halls to prominently display these spots whenever smoking scenes are shown as part of the movie from Oct 2," C.K. Mishra, additional secretary, health ministry, said releasing the advertisement spots here.

"Since Oct 2 marks the completion of five years of implementation of smoke-free laws in India, the launch of these two spots reinforces the government's emphasis on the issue of second hand smoke and implementation of smoke-free policies," he said.

The new advertisement spots, "Child" and "Dhuan" (smoke), warn of the negative effects smoking has on health and the destruction second hand smoke can cause. They also list the penalties that those violating the law against public smoking can face.

The spots have been developed by the World Lung Foundation.

The new spots will replace the earlier advertisements "Mukesh" and "Sponge" depicting the harm that smokeless and smoked forms of tobacco can do.

The anti-tobacco health spots and disclaimers are being provided by the health ministry as per the "Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act (COTPA)" rules.

Globally, approximately six million people die each year of diseases caused by tobacco consumption.



Top Stories

Leave a Comment

Title: Two new anti-tobacco advertisements released

You have 2000 characters left.


Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will be held responsible.