New Delhi, Aug 21 (IANS): We have seen him playing a loving and caring husband in popular TV show "Choti Bahu". But actor Avinash Sachdev is now ready to play a male chauvinist in the second season of "Iss Pyaar Ko Kya Naam Doon".

The show, a romantic-comedy drama, will hit the small screen with a new tagline - "Ek Baar Phir". It will air on Star Plus.

Talking about his character, Avinash told IANS: "In my previous show 'Choti Bahu', I had essayed the role of a person who is simple, kind and down-to-earth. But now, for the first time I am playing a bad boy... a male chauvinist. It was challenging."

The original show was extremely popular and had upset a lot of viewers when the curtains came down upon it abruptly with Barun Sobti, the lead actor, quitting the show to pursue his Bollywood dreams.

Avinash says when he started shooting for the new show, he didn't know it would be a sequel to "Iss Pyaar Ko Kya Naam Doon".

"When I started shooting in January, I wasn't aware that it would be a sequel. The show revolves around a couple, who has different interests and still they fall for each other," he said.

The actor says no special preparations went behind making his role as convincing as Barun did in the original.

"I haven't watched the original show because at that time I was busy with 'Choti Bahu'. Also, like I said, I was not aware that it's a sequel," said Avinash.

Avinash believes the show will cater to viewers of all age groups as love-based content attracts one and all.

"It completely depends on the concept of the show. 'Iss Pyaar Ko...' is a family drama. So, it would definitely attract homemakers. But there's a chemistry between the lead actors, so that might catch the interest of youngsters," he added.

Avinash, who also owns a fashion clothing house in Malad in Mumbai, admits that the sequel bug has caught TV producers too, but he hopes his own show does well.

"It's a different concept," said the actor, who believes there's no shortcut to success.