Daijiworld Media Network - Mumbai

Mumbai, Jun 7: Actor Nithya Menen has weighed in on the controversy surrounding the portrayal of women in cinema, saying the objectification of female characters is not confined to South Indian films but is a broader trend across the entertainment industry driven by commercial considerations.

Speaking in an interview, Menen said hyper-commercialisation often encourages filmmakers to include content aimed at attracting mass audiences, even when it results in the objectification of women.

“Whatever works commercially and titillates the audience is often indulged in for mass success. Is it too much? Absolutely. I wonder if actors should actually have better boundaries and the person who’s performing the scene should be able to put their foot down and say they are not okay with being objectified,” she said.

The remarks come amid criticism of the film Peddi, with sections of viewers accusing the makers of hypersexualising the character of Achiyyamma, played by Janhvi Kapoor. Critics argued that the character’s introduction focused more on her physical appearance than her role in the narrative.

Another scene that sparked debate involved the film’s protagonist, played by Ram Charan, pursuing a romantic relationship despite the character’s apparent lack of interest, culminating in a kiss without consent.

Menen said actors are not entirely powerless in such situations and can choose to set boundaries regarding the roles they accept.

“If you have been doing this kind of commercial cinema and suddenly you are not okay with it, you may not be taken seriously. I also don’t believe that you end up helpless in a situation. You can assert yourself,” she said, adding that she has consciously chosen projects aligned with her values even if it meant missing out on certain opportunities.

Responding to the criticism, director Buchi Babu Sana said there was never any intention to objectify or demean women in the film. He acknowledged the concerns raised by a section of the audience and apologised to those who felt offended.

The filmmaker said the production team had reviewed the feedback and decided to modify the scenes that drew criticism. He maintained that he has always held deep respect for women both in his personal life and in his storytelling.