Daijiworld Media Network – New Delhi

New Delhi, Aug 27: Lexus India has rolled out a new Smart Ownership Plan, aimed at making luxury car ownership more flexible and accessible for first-time buyers and aspirational customers. The initiative, introduced under the Lexus Promise umbrella, allows buyers to enjoy the luxury of Lexus vehicles without long-term financial commitments.

The plan enables ownership through easy EMIs while offering an Assured Buyback option, giving customers multiple choices at the end of the term — return the car with no obligations, retain it by paying a pre-agreed Guaranteed Future Value (GFV), or upgrade to a new Lexus. The GFV, communicated upfront, assures resale value and eliminates uncertainties of depreciation and negotiations.

Speaking on the launch, Hikaru Ikeuchi, President of Lexus India, said, “We are thrilled to announce the new Smart Ownership Plan under the Lexus Promise, which represents our strong commitment to the Indian market. Guided by the spirit of Omotenashi — our unique approach to anticipating and fulfilling our guests’ needs — this plan goes beyond delivering luxury, offering true peace of mind and convenience.”

The program is available on Lexus ES, NX, and RX models, and encourages upgrades, enabling customers to drive a new Lexus every three to five years with advanced design, safety, and performance features.

Since its India debut in 2017, Lexus has embraced the Japanese philosophy of Omotenashi, emphasising respect and guest care. Reinforcing this, the company has introduced an 8-year/160,000 km vehicle warranty on all new Lexus models sold from June 1, 2024.

Additionally, the recently launched Lexus Luxury Care service package offers Comfort, Relax, and Premiere options across 3-year/60,000 km, 5-year/100,000 km, or 8-year/160,000 km plans.