Daijiworld Media Network- Mumbai

Mumbai, Aug 7: Bollywood star Janhvi Kapoor has stepped into her most iconic role yet — that of the 'Masaba Bride'. Designer Masaba Gupta’s much-anticipated bridal collection Sabr Shukr Sukoon was unveiled on August 6, and it’s none other than Janhvi who takes the spotlight this year, following in the footsteps of Kareena Kapoor Khan, who starred in last year’s regal campaign.

The House of Masaba took to Instagram to debut the campaign, capturing Janhvi in a range of bold, expressive bridal looks. “Introducing Janhvi Kapoor as The Masaba Bride… crafted for the bride who defines her own path,” the brand announced, heralding a new era of contemporary bridal fashion rooted in self-confidence and serenity.

Each ensemble from Sabr Shukr Sukoon — symbolising patience, gratitude, and peace — portrays a different mood of the modern Indian bride. A deep rust-brown lehenga reflects earthy minimalism, while a sindoori red outfit revives tradition with a fierce modern edge. One of the most talked-about looks features Janhvi in a fiery red bustier and lehenga, complete with a dramatic beaded headdress — a visual statement of strength and individuality. Another striking ensemble includes a gilded dori skirt-blouse duo, adorned with Masaba’s signature arm band bearing the collection’s name. And for brides who prefer subtlety with substance, an ethereal ivory lehenga speaks volumes in its quiet elegance.

The collection is a celebration of craftsmanship. Traditional techniques like zardozi, gota patti, sequins, and Masaba’s iconic jhalars come together to create designs that honour heritage while embracing modern aesthetics. The finishing touches — gold jewellery, bold makeup, and traditional hair accessories — blend vintage charm with a contemporary attitude.

The internet is loving every moment. Admirers have hailed Janhvi as "the most stunning Masaba bride yet", with many praising the campaign for highlighting both power and poise.

Masaba Gupta’s bridal world continues to evolve — and with Janhvi Kapoor as her latest muse, the Masaba Bride is unapologetically bold, deeply spiritual, and fiercely stylish.