Media Release
Udupi, May 31: Department of respiratory medicine of Kasturba Medical College and Hospital, Manipal, marked World No Tobacco Day on May 31, with a solemn pledge ceremony and a public awareness talk, reinforcing its continued commitment to tobacco cessation and public health advocacy.
Organized by the department of respiratory medicine, the observance focused on this year’s global theme: 'Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products' which draws attention to the misleading promotion of tobacco products—especially among youth—disguised as modern and less harmful alternatives.



Faculty, students, and staff across respiratory, psychiatry and ENT departments came together to take a pledge to abstain from tobacco in all forms and to promote awareness of its adverse health consequences. The initiative served to highlight the responsibility of healthcare professionals in spearheading efforts against tobacco-related diseases.
A public awareness session followed, where medical experts from the department of respiratory medicine discussed the severe health risks associated with tobacco use, including chronic respiratory conditions, cardiovascular complications, and multiple forms of cancer. The talk aimed to educate the public and encourage individuals to make informed, healthy lifestyle choices while seeking support for tobacco cessation.
Postgraduate doctors Dr Deeksha Suresh and Dr Shobhitha Krishnan from the department of respiratory medicine delivered talks in both Kannada and English. They educated patients, staff, and students about the dangers of tobacco use, the harmful effects of second-hand smoke, and the importance of prevention. The speakers also explained how tobacco companies use flavours, attractive packaging, and social media to make their products more appealing.
Addressing the gathering, Dr. Manu Mohan K, Head of the department of respiratory medicine, stressed the importance of continuous education, strong regulatory measures, and accessible cessation support systems to reduce tobacco use and its harmful impact on society.
The observance underscores the institution's mission to promote a tobacco-free environment and actively support global and national public health goals. It was held under the guidance of the dean, Kasturba Medical College, Manipal and medical superintendent and reflects Kasturba Medical College and Hospital’s unwavering dedication to community health and well-being.