New Delhi, Jul 31 (IANS): Taapsee Pannu has been roped in as the brand ambassador of Bajaj NOMARKS.

She will be the face of the brand's new TV campaign which follows the philosophy of #CheherePeSirfShaanNoNishaan.

"I have always believed in the beauty of nourishing and nurturing your natural self. Through my work I have always tried to send out a message against 'fairness' being the only definition of beauty and instead cherishing naturally healthy glowing skin," Taapsee said in a statement.

Bajaj Corp is all set to unveil the restaging of its brand Bajaj NOMARKS, which will anchor on a new packaging along with a new consumer proposition supported by a fresh campaign. There's emphasis on Ayurveda.

On the idea behind the rebranding, Sandeep Verma, President Sales and Marketing, Bajaj Corp said: "Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavour is to connect with this audience in a differentiated manner."

Taapsee was roped in as ambassador as she is an "epitome of confidence and ambition, something our audience aspires to be", Verma said.