New Delhi, Aug 8 (IANS): A month-long "Pink Chain" campaign to create awareness about breast cancer among Delhi University (DU) students has been launched.

The campaign, launched Wednesday, is an initiative of Punarjeevan Bihar, a non-governmental organisation, along with eminent doctors from the All India Institute of Medical Sciences (AIIMS) in association with the Department of Bio-technology (DBT) Science Centre, Sri Guru Tegh Bahadur (SGTB) Khalsa College.

"Two to three DU colleges will be grouped together and the students will be given information on breast cancer," Komal Kamra, secretary, DBT Star College Scheme, SGTB Khalsa College told IANS.

The students will be made aware about breast cancer through screening of documentary-drama, power-point presentations and experiences of people who have seen the disease closely.

"AIIMS doctors will make presentations and hold interactive sessions with the students," added Kamra.

Students from Miranda House, Daulat Ram and Khalsa colleges were present at the launch.

"Pink Chain" is a campaign dedicated to the nation's women. It is to create awareness regarding feeling of self care, for the protection of their feminism and self worth, and maintenance of their healthy or disease-free journey of life.

The Star College Scheme is a DBT initiative to improve infrastructure and academic capabilities in undergraduate (UG) colleges in order to promote research. Only colleges which offer courses for a minimum of 10 years are considered for the scheme.