Media Release
Mumbai, Mar 23: In recent days, there's been much talk about Artificial Intelligence (AI). The trailer and song launch of the first Hindi film on this subject, ‘IRAH,’ took place in Mumbai.
The movie features Rohit Bose Roy, Rajesh Sharma, Karishma Kotak, and Rakshith Bhandary in prominent roles. Produced by Big Films Media and directed by Sam Bhattacharjee, the film is set to release nationwide in theatres on April 4 through Iamplex Digital Theatrical Distribution. Music composer Sameer Sen also graced the event.
The trailer of the film ‘IRAH’ showcases the misuse of AI technology, shedding light on its negative aspects. Rohit Bose Roy is excited about this project, which is releasing on April 4, just a day before his birthday on April 5.
Rohit Bose Roy expressed, "This film is special to me as it marks my portrayal of the central character. It's my first experience working on a film of this genre and almost the entire film was shot using VFX. Many of my scenes involve delivering dialogues in thin air. My character's name is Hari Singh, and if you reverse it, it spells IraH. I developed an app named IraH that can recreate anything. The film revolves around what could happen if this app falls into the wrong hands."
He further added, "April 5 is my birthday, and releasing the film on April 4 is the best birthday gift from director Sam Bhattacharjee. The film has its backdrop in AI, but it incorporates elements of romance, drama, suspense, and music. The suspense in the film is phenomenal. The shooting experience in London was unforgettable. Karishma Kotak is an excellent actress, and working with her was an amazing experience."
Director Sam Bhattacharjee stated, "We live in an era of technology. No one fights with guns anymore; instead, they fight with technology. Today, technology and data have become paramount. Our film revolves around the revolution of AI in data usage. I first pitched this idea to Rohit Bose Roy, and I'm glad he agreed to play this role. We've worked on IRAH's VFX for three years."
On this occasion, Rohit Roy also announced ‘IRAH 2.’ He mentioned that it's an intriguing zone, and work on its sequel has already begun.