New Delhi, Dec 10 (IANSlife): In its endeavour to constantly reinvent itself to create experiences that connect with consumer passions, PepsiCo India has partnered with Bollywood superstar Salman Khan, one of the icons of today's generation.

Speaking about the association, a PepsiCo India Spokesperson said, "We are excited to announce Pepsi's collaboration with Bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout Brand Pepsi's campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand's Har Ghoont Mein Swag proposition with Salman in 2020."

Salman will be next seen in the super successful 'Dabangg' franchise. Pepsi will be launching its association with Salman by tying up with 'Dabangg 3'. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.

The year 2020 will see brand Pepsi create a scale 360 degree campaign that will reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman.