Salman Khan to front ads of edible oil brands

Mumbai, Jan 2 (IANS): Superstar Salman Khan will endorse Emami Groups edible oil brands.

He has joined forces with megastar Amitabh Bachchan for the groups's edible oil business. Emami has three brands in edible oil business - Emami Healthy & Tasty, Himani Best Choice and Rasoi apart from Bake Magic, a speciality fat brand.

A new commercial starring Salman is expected to go on air soon. The TVC, produced by Opticus Inc, is conceptualised, written and directed by Nitesh Tiwari of "Dangal" fame.

Portraying the diverse gastronomical moods of India, Salman will be seen celebrating the great Indian foodie in the commercial.

"Salman Khan has a huge fan following which is evident from his slew of box office grossers like 'Sultan', 'Kick', 'Bajrangi Bhaijaan', 'Dabangg' and 'Tiger Zinda Hai'. We felt he will be the right fit along with Big B to take our brands to a wider consumer base," Aditya Vardhan Agarwal, Director, Emami Group, said in a statement.

Emami brands are endorsed by celebrities like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut and Shahid Kapoor.

Leave a Comment

Title : Salman Khan to front ads of edible oil brands


You have 2000 characters left.


Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will be held responsible.

Security Validation

Enter the characters in the image