Apple ships record 8 lakh units to India in Q3


New Delhi, Oct 22 (IANS): Apple, which launched its online store in India last month, had a strong run in the third quarter, shipping nearly 8 lakh units in the country and registering double-digit growth, a news report said on Thursday.

"Apple is finally paying attention to India," said Canalys Research Director Rushabh Doshi.

The company opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilising device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing.

The online store marked the first time that Apple offered its full line-up of products directly to the region's customers, who previously had to buy items through Amazon India, Flipkart, or other authorised sellers.

Apple's contract manufacturers had slowly been moving more production to India to reduce dependence on China.

"However, its new iPhone 12 family will be a tough sell in India this year, as network operators do not yet have the infrastructure for mass market 5G deployment, erasing a key feature of the devices," Doshi said.

 

  

Top Stories


Leave a Comment

Title: Apple ships record 8 lakh units to India in Q3



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.