New Delhi, Sep 22 (IANS): GirnarSoft on Tuesday announced to invest $20 million in its subsidiary, InsuranceDekho, an omni-channel insurance platform.

The funds will be used to invest in branding and strengthening their tech, product and sales teams, InsuranceDekho said in a statement.

InsuranceDekho sells insurance through a unique advisory-led model leveraging on both online and offline distribution networks.

Recently, the company announced plans to onboard 1 lakh insurance advisors across the country and they have already enrolled 20,000 advisors so far.

"InsuranceDekho started as a modest initiative to complete the ecosystem play. This proposed fund infusion is our vote of confidence in their ability to build India's most enduring insuretech business in India," said Amit Jain, CEO and Co-Founder, GirnarSoft.

Ankit Agrawal, CEO and Co-Founder, InsuranceDekho said: "This new capital infusion will be used to expand our digital footprint. We are already a force to reckon with in the B2B space. With this round we aim to invest in branding and marketing to further strengthen our B2C platform which has been seeing strong traction over the last two quarters."