ZenFone series here to stay, to expand gaming phone market too: ASUS


New Delhi, Dec 14 (IANS): Rubbishing reports of shifting its focus on premium gaming phones and power users, Taiwanese tech major ASUS on Friday said it would continue to develop its ZenFone series of smartphones.

"With regard to the doubts raised by some on the continuation of the ZenFone brand, we confirm that we will continue to develop the ZenFone series, while also aiming to expand the gaming smartphone market. We will focus on perfecting solutions for gamers and power users," the company said in a statement.

The ZenFone series by ASUS is a line-up that includes low to mid-range and upper mid-range devices that feature both Qualcomm Snapdragon and MediaTek processors.

"ASUS announced late on Thursday that its long-time CEO Jerry Shen is quitting ahead of 'a comprehensive corporate transformation' -- part of which involves a new co-CEO structure, as well as a major shift in mobile strategy to focus on gamers and power users," Engadget reported quoting the BusinessNext website.

Shen was incharge of the launch of ASUS' PadFone series, Transformer series, ZenBook series and ZenFone series.

Shen told the Engadget that he will be off to run a new IoT start-up iFast as chairman and CEO, with its business targeting B2B applications.

However, he would still maintain a connection with the tech major, thanks to its 30 per cent stake in his new venture.

  

Top Stories


Leave a Comment

Title: ZenFone series here to stay, to expand gaming phone market too: ASUS



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.