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Bengaluru: Congress party’s election war room leading social media battle against BJP

Daijiworld Media Network - Bengaluru 

Bengaluru, Dec 7: In the plush Vasanthnagar locality, the Congress party has set up a ‘war room’ to plan strategies and take on the BJP in the upcoming 2018 Assembly elections.

The term war-room was coined by a team of political strategists in the United States who worked for Bill Clinton's first presidential campaign in the early 1990s. Ever since, war rooms have become a regular fixture in election campaigns.

The corporate-style war room is set up on the lines of the one headed by actor-turned-politician Ramya at the national level. Well equipped with wall mounted television sets, recorders and rows of laptops, a team of 30 young professionals who are extremely tech savvy are planning the content dissemination and the party’s poll campaign.


This room will be the cockpit where the party will frame the poll campaign narrative and counter attacks against BJP leaders. Currently the team is focusing on a social media battle with the BJP.

Since its inception in August, the team is responsible for the #BariOluModi, #BariSulluYeddyurappa (a pun identical to Yeddyurappa's abbreviation BSY) and #ConstitutionNammaDharma campaigns, which has helped the party gain traction. Now, a concerted #BJPUgraAgenda campaign is on to target Mysore-Kodagu MP Pratap Simha. The campaigns are planned in coordination with Chief Minister Siddaramaiah's in-house social media team.

Software Professional Srivatsa Y B who is heading the state Congress' digital team said that the party has taken a stand to not push fake news as part of its social media campaigns. Also, in each of the 55,000 booths, we are appointing a youngster who can handle digital assets, he said.

Sources reveal that the party is planning a full-fledged campaign management team in the days to come.

Congress had a war room in place in 2009, headed by former union minister Jayaram Ramesh. However, in the 2013 Assembly and 2014 Lok Sabha elections, the party was irregular in its campaign effort. The war room will help in organised, focused content generation and research, giving the party a better edge in the elections. 

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Comment on this article

  • Anand, Mangalore

    Thu, Dec 7 2017

    People just criticize Ramya without without knowing present atmosphere. After she took responsibility of congress party social media campaign. The trp of congress is gone up. Now lakhs of indians follow congress on social media. So dont under estimate the power of Ramya.

    DisAgree [1] Agree [4] Reply Report Abuse

  • santhu birve, Mumbai/Udupi

    Thu, Dec 7 2017

    you lost respect from most of your fans by praising our enemy country pak. people are smart now will think twice before election people like.

    DisAgree [16] Agree [5] Reply Report Abuse

  • Saihu, Udupi/Dubai

    Thu, Dec 7 2017

    Santhu,I think you never been out of udupi and mumbai. In Dubai Indian companies employ pakistani's and Pakistani's employ Indians, Indian politicians visit Pakistan and Pakistani's visit India. India do export to pakistan and do import from them. lot of interstate marriages happens as well as thousands of relatives live cross-border. majority pakistani's love and respect India and a lot Indians love pakistani people. I heard from my colleagues that the northern part of Pakistan is very scenic and beautiful and I would have loved to visit as I have visited a lot of countries across glob as a tourist but looking at our diplomatic relations refrained from the visit. what Ramya has said we find good and bad pople in both country and she said there are good people and bad people and I don't think it was wrong on her part after looking at how we are improving hatred against each other in this twin district.

    DisAgree [4] Agree [8] Reply Report Abuse

  • Naman Saj, Kumta/Nasik

    Thu, Dec 7 2017

    Without your knowledge, you are in fact very much promoting Pak by creating Pak Likes and dislikes within India. Your language of division is a boost to the enemies, which means logically you openly influence enemy actions . Speak high on unity in diversity, which can derail all enemy actions. Don't speak such lies and help the enemy in disguise.

    DisAgree [3] Agree [4] Reply Report Abuse

  • Rajesh, Mulki

    Thu, Dec 7 2017

    Naman ,what Saihu is writing is true. I was in the middle East for 10 years and there I found out that when we are outside India we all work together and eat together irrespective of our religion or nationality.There we come to know about how we and them (Pakistani) are brought up in our countries groomed to hate each other based on history and that there are good people on both sides overwhelmingly... if you have friends working in middle East please do ask them.The only time we are on opposite sides is during Indo Pak cricket match..

    DisAgree Agree [2] Report Abuse

  • Alphonso Rodrigues, Udupi

    Thu, Dec 7 2017

    Its a big doubt if this lady will be re-elected from her constituency again. She won last time due to her filmi followers who were star struck. However its long gone. So whats the war room gonna do? Throw jibes at Chaiwaala day in day out and look like fools. ? When the state leadership does not have answers to
    1. daily deaths due to road conditions in Blore
    2. Law and order system
    3. Unresolved Murder cases. Lankesh murderers are still at large
    4. corrupt leaders arrested with black money,
    5. Bhagyas to a certain community,
    6. Pilgrimage expenses of foregin trip to a certain community
    Com eon, Grow up,,,,

    DisAgree [12] Agree [12] Reply Report Abuse

  • David Pais, Mangalore

    Thu, Dec 7 2017

    no church attacks in da congress karnataka.

    DisAgree [5] Agree [12] Reply Report Abuse

  • Mohit, Mangalore

    Thu, Dec 7 2017

    Another disaster by Congress sinking ship. Would work after 2018 GE as there will be lot of jobless congi's to be sent to Indo-Pak border.

    DisAgree [20] Agree [9] Reply Report Abuse

  • Vincent Rodrigues, Bengaluru/Katapadi

    Thu, Dec 7 2017

    Good to see something new in Congress and Ramya is quite capable to handle it

    DisAgree [5] Agree [23] Reply Report Abuse


    Thu, Dec 7 2017

    Setting up a ‘war room’ is a good idea. But it is headed by Ramya, then it is "disaster room".

    DisAgree [30] Agree [16] Reply Report Abuse

  • Joe Britto, Nakre/Mangalore

    Thu, Dec 7 2017

    BJP has lost the plot long back when they lost the Rajya Sabha Seat to Ahmed Patil.

    They have to now pack their bags by 2019 if they are still there.

    You can fool some of the people some of the time.....BUT.............................................

    DisAgree [11] Agree [35] Reply Report Abuse

  • mahesh, Mangalore

    Thu, Dec 7 2017

    You seem to be singing the same tune everytime.
    After 22 years of bjp rule, this gujarat election should have been a cakewalk for the congress, why isnt it so?

    DisAgree [10] Agree [5] Reply Report Abuse

  • Luv, Mangalore

    Thu, Dec 7 2017

    BJP is nervous because national mandate seems to be falling apart, to make things worse
    Congress seems to be performing better under do or die situation !!
    SO for both parties it's do or die situation and it is good for democracy and for the nation.
    No scope for complacency !!!

    DisAgree [8] Agree [20] Reply Report Abuse

  • Af,,, Mangalore

    Thu, Dec 7 2017

    All the best RAMYA

    DisAgree [15] Agree [32] Reply Report Abuse

  • Rocks, Mangalore

    Thu, Dec 7 2017

    All the BEST Ramya. . . . 👍

    DisAgree [19] Agree [36] Reply Report Abuse

  • Prashanth, MANGALURU

    Thu, Dec 7 2017

    This time KPJP will come in majority.

    DisAgree [29] Agree [10] Reply Report Abuse

  • Raj Kumar, Mangalore / doha

    Thu, Dec 7 2017

    Love at first sight ...😍

    DisAgree [4] Agree [15] Reply Report Abuse

  • Joseph F. Gonsalves, Bannur, Puttur / Mangalore

    Thu, Dec 7 2017

    ಕಾಂಗ್ರೆಸ್ ರಾಜ್ಯಭಾರ ಮಾಡಲಿ.
    ಬಿಜೆಪಿ ಕರ್ನಾಟಕ ಬಿಟ್ಟು ತೊಲಗಲಿ.
    ಶ್ರೀಮಂತರಿಗೆ ಸಾಲ ಮನ್ನಾ ಮಾಡಲಿ.
    ಪಾಕಿಸ್ತಾನದಲ್ಲಿ ಕೇಕ್ ಕಟ್ ಮಾಡಿ ಮಲಗಲಿ.
    ನಮ್ಮ ಟೇಕ್ಸ್-ಂದ ಅಮೆರಿಕನರಿಗೆ ಚಾಯ ಮರಲಿ.
    ಸೊಮಾಲಿಯದಲ್ಲಿ ದೊಡ್ಡ, ದೊಡ್ಡದು ಮಾತನಾಡಲಿ.

    DisAgree [29] Agree [41] Reply Report Abuse

  • Rahul, Mangalore

    Thu, Dec 7 2017

    The way congress is planning strategy against BJP, the same way if they have planned for upcoming of Karnataka 4 years back people would vote to Congress even in 2018. Waste people only for power they spend people’s money and never see for development of people.

    DisAgree [28] Agree [22] Reply Report Abuse

  • Jay, Mangalore

    Thu, Dec 7 2017

    All the parties are the same. Nobody will spend from their own pocket. Its all people's money.More than development work they are only bothered about being in power. This is what happens in both central and state every time.

    DisAgree [7] Agree [16] Reply Report Abuse

  • Declan, Mumbai

    Thu, Dec 7 2017

    Keep it up Divya. Kick BJP.

    DisAgree [26] Agree [32] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Thu, Dec 7 2017

    BJP has to pack their bags from Karnataka if they loose in Gujarat ...

    DisAgree [24] Agree [50] Reply Report Abuse

  • Shankar, Banglore

    Thu, Dec 7 2017

    And what if they win Gujarat? Will Shiv bhakth pack his bags to italy?!!

    DisAgree [38] Agree [31] Reply Report Abuse

  • David Pais, Mangalore

    Thu, Dec 7 2017

    in your view rahul pack 2 italy?????? where will chaiwala go after loosing.....

    DisAgree [21] Agree [40] Reply Report Abuse

  • Vaikunta Baliga, Feku Chai stall/railway station /mangalore

    Thu, Dec 7 2017

    Back to Himalayas!!!

    DisAgree [9] Agree [34] Report Abuse

  • Satya, Mangalore

    Thu, Dec 7 2017

    Chaiwala...................hahahahaha another fairytale now exposed. Claimed to be a chaiwala in a non existent railway station to gain sympathy. Now we know it was a lie like all other lies. Fake degrees, fake promises, fake chaiwala.

    DisAgree [4] Agree [10] Report Abuse

  • Gabriel, Sagar

    Thu, Dec 7 2017

    There is a difference between feku and genuine real and fiction half truths and full truth. Propaganda in the Social Media need not be feku, fiction and half-baked truths

    DisAgree [16] Agree [23] Reply Report Abuse

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Title : Bengaluru: Congress party’s election war room leading social media battle against BJP


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