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Wednesday, October 07, 2009 1:31:34 PM (IST)  

Genelia Unveils New Spinz Black Magic Perfume Deodorant

Pics by Rons Bantwal
Daijiworld Media Network - Mumbai

Mumbai, Oct 7: FMCG Major CavinKare announced the launch of Spinz Black Magic, a new variant under the popular selling deodorant brand ‘Spinz’. 

Research findings substantiate that 30 % of women use Men’s Deo as the liking for strong fragrances is very high amongst girls. With an active lifestyle girls/ women feel the need for smelling good and feeling fresh all through the day. Traditionally while most female fragrances are mild, the key intent behind the Spinz Black Magic Launch has been to launch a Musky Floral blend of fragrance in the Spinz female deodorant range along with an attractive all black packaging to meet consumer’s need.

Brand Ambassador Genelia D’Souza unveiled the product Spinz Black Magic deodorant against the backdrop of the International State of the Art technology at the Spinz Livewire Counter at Phoenix Mills. 

Speaking at the launch, the gorgeous Genelia said, “Spinz is an edgy youth brand, and the brand spirit is like me of being the Unstoppable. Today youth are obsessed with grooming and it is not just about looking good but also about Smelling great. Their active lifestyle makes them desire for stronger fragrances that last longer. Spinz understands the pulse of the youth and constantly innovates, be it through new Product ideas, packaging, investing in new age Media like Spinz Livewire or other cool youth centric formats.

When the brand team approached me with the new fragrance and packaging for Spinz Black Magic, I felt the packaging is stylish, edgy and very attractive and the fragrance a beautiful blend of Strong Musky floral notes. I am confident this would be among the fastest moving Spinz Deo variants.

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