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Thursday, May 23, 2013 9:25:14 AM (IST)  

Mangalore: PVS Group head, philanthropist Madhusudan D Kushe no more

Mangalore: PVS Group head, philanthropist Madhusudan D Kushe no more

Daijiworld Media Network – Mangalore (SP)

Mangalore, May 23: Madhusudan D Kushe (78), chairman of PVS Group, a philanthropist who generously donated to genuine causes and ran institutions for the benefit of poor classes of the society, breathed his last at his residence in Kodialbail here on Wednesday May 22. Kushe is survived by wife, Sarojini D Kushe.

Because of hard work, dedication and business acumen of Kushe, who took over reins of PVS Beedies, which was set up by the late Puttu Vaikuntha Shet, the concern grew in leaps and bounds and came to be known even at international level. Kushe was 21 when he took charge of the concern.

Under his leadership, PVS Beedies exported its product to foreign destinations like Switzerland, Germany, Australia and Gulf countries.  He was the founder of sister concerns functioning under the PVS banner, like PVS Exports, PVS Printers etc, besides founding PVS Memorial Charitable Trust, which set up a number of educational institutions. Sarojini D Kushe schools, PU colleges, college, high school at Kundapur, educational institutions at Goa, etc are being run by this trust.

Kushe served the society illustriously by functioning as the managing trustee of Lord Venkataramana Temple in Dongerkery here, leading an organization towards the formation of a separate religious math for Vaisya community, and by discharging duty in various positions in Canara Chamber of Commerce and Industry. He also held various positions in Rotary movement, and worked as the president of Bharatiya Vidya Bhavan Trust Mangalore.

Some of the other organizations with which he was involved include Gandhi Peace Foundation, Eshwarananda Mahila Sevashram, Productivity Council, Karavali Automotive Sports Club, etc. He also had served as the president of All India Beedi Industrial Union for 17 years, and took lead in providing various facilities to workers rolling bidis.  He had also worked in different advisory committees set up by the state and central governments.

PVS Building, constructed under his leadership at Kodialbail in 1976 retained its status as one of the tallest buildings in the region for a long period, before other high rise buildings took over. He constructed PVS Kalakunj in the city in 1971, and was instrumental in the renovation of Tagore Park. He visited a large number of foreign countries. He promoted numerous cultural, literal, fine arts, sports and other creative art forms.

Kushe had received a state level award for promoting national savings scheme. He also had served the government Wenlock Hospital, Mangalore workforce, Karwar Port Development Committee, New Mangalore Port Trust, Board of LIC Policyholders, Mangalore Medical Relief Society, etc.

Management of Bharath Beedi Works, which has expressed grief at the demise of Madhusudan Kushe, has declared a day’s holiday on May 23 in his honour. Pejavar Sri Vishweshateertha Swamiji, Dharmasthala Dharmadhikari, Dr D Veerendra Heggade, former union minister, B Janardhan Poojary, union minister, M Veerappa Moily, Rajya Sabha member, Oscar Fernandes, ministers, B Ramanath Rai, U T Khadar, Abhay Chandra Jain, and Vinay Kumar Sorake, MP, Nalin Kumar Kateel, MLAs, J R Lobo and B A Mohiuddin Bava, MLCs, K Monappa Bhandary and Capt Ganesh Karnik, Konkani Sahitya Academy president, Kasargod Chinna, former central Kannada Sahitya Parishat president, Harikrishna Punaroor, leaders of different political outfits, dignitaries, and office bearers of various organizations,  have expressed condolences at Kushe’s demise.

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Comments on this article
Gurudas B Natekar ( Ex- Chairman of Dnyanprassark Mandal , Mapusa Goa
Tuesday, June 04, 2013

It is with pain and grief that we received the sad news of the demise of Madhusudan Kushe. We and our family are with you in your sorrow. Through this mail we offer you our heartfelt sympathy and condolence.

Now only the priceless memory of this fine personality remains with us. We recall the innumerable times that we met and interacted both in Mangalore as well as in Goa. From our communication it was obvious that the late Madhusudan Kushe had a certain vision and a plan as far as educational development is concerned. A great philanthropist by nature, he was a well-wisher of genuine causes, be they academic or the of corporate opportunities. He was a giver, whom we can never forget. To our colleges he has been a large hearted benefactor. He used to be happy at the way we organised things at our institutions. We are proud that our Juniour College bears your esteemed names.

May all the fine memories and souvenirs give family the strength and consolation to live life in a comfortable and zestful manner. May God be by your sorrowful side, to guide and protect you at all times.
Once again our family and we offer you our condolence.

Austin Prabhu, Nantur/Chicago
Saturday, May 25, 2013

Shocked to hear the sad demise of Kushemam. He was the strong supporter of Konkani Bhahsa Mandal, (R) Karnataka during my days. May his soul rest in peace and may Eashwar grant his family and loved ones enough strength to bear this loss.

Friday, May 24, 2013

May his soul Rest in Peace. May God give strength and courage to his family.. I remember him being cousin brother of my grandmother

PMC, Mangalore
Friday, May 24, 2013

I remember meeting with Mr. Kushe in 1987. A bunch of us from KREC had gone and met with him to solicit his support for Incident 87. Learning that we came from different places all over India, he spoke to each of us, and enquired about our native place. He spent almost an hour talking to us. He was a down to earth, warm and generous person. May his soul RIP.

Jean Noronha Fernandes, Mangalore/Mumbai
Thursday, May 23, 2013

My Heartfelt condolences to Mrs. Kushe. May Almighty give her the strength to overcome the loss and may his soul rest in peace

KRPrabhu, Mangalore/Bengalur
Thursday, May 23, 2013

Very sad news indeed.May almighty grant eternal peace to the departed soul.
I remeber,in 1970 till 1990 beedi industry was so dominent in DK/Udupi villages and was the main life line for thousands of poor people.Eevery ceremonies like mariages etc were due to beedi industry only and there was no other source of income.Puthu Shet beedi (PVS) will be long remembered by those people.So Sri Mudhusoodan Kushe sir was in real terms was "Annadaatha"for thousands of such families.Accordingly other two great brands of beedies i.e., Bharat and Ganesh also equally responsible for upliftment of lakhs of poor families in DK dist.These three brands beedies were the backbone of village economy in those days.Now these are only memories.....
Last year Sri Madhusoodan Kushe has handed over a old mini lorry used by his enterprise for several decades to Sri Veerendra Heggade of Dharmasthala for preservence in his exhibition due to the deep sentimental attachment towards the said vehicle.Interestingly Sri Heggade has received the said vehicle with great amount of respect.I still rememebr his words on the said occasion quote"this is the vehicle that has helped thousands of poor families in coastal belt to lead their life" Truely Sri Heggade was knowing the real purpose of sending the said vehile to his custody by Kushe sir......

Rajesh, Brahmavara/UK
Thursday, May 23, 2013

RIP Mr M Kushe... We are great full to you for your services towards humanities. Thinking of your generosity, In early 90's famous personalities of mangalore and me stayed as your tenants at your premises for 4 years for just Rs. 80/- per month.

Bishop Henry D'Souza, Bellary
Thursday, May 23, 2013

Madhusudan Kushe was a great human being and a generous philanthropist. He endeared himself to all sections of the society. We admire him for his achievements and appreciate him for his goodness. Heartfelt condolences to Mrs. Kushe and to all his dear ones. May his soul have eternal rest!

Thursday, May 23, 2013

May his soul rest in peace. He spent crores of his earnings for noble causes. His glorious services to the society are memorable forever. He is a role model for the Pleople who spend lakhs of rupees lavishly for "one day shows" instead of longlasting activities

K M Prasad, Mangalore/SaudiArabia
Thursday, May 23, 2013

Respectful condolences to the departed great social worker.

Alban D Souza , Udyavara-Mumbai-Doha Qatar
Thursday, May 23, 2013

May His soul rest in peace. The demise of PVS group head is a great loss to the society as he served a lot for the poor class. He is admired because of his charity and business. I remember the PVS tallest building for some time in 1976 in Mangalore which I admired when passing through which is for front of the Main Road of the city. People will remember him when we see the great architecture of this PVS building.

Gerald O F Fernandes, Mangalore/Ireland
Thursday, May 23, 2013

One of the beloved personality of Mangalore.Great human being! May his soul rest in peace.Heartfelt sympathies to his family members & friends.

THERESA LOBO, Mukamar-Sharjah
Thursday, May 23, 2013

May his soul Rest in Peace. May God give strength and courage to his wife and near dear ones to bear this loss.

Thursday, May 23, 2013


vittal shetty, magalore/abudhabi
Thursday, May 23, 2013


Vasant Raj, Mangalore / Abudhabi
Thursday, May 23, 2013

Great humanbeing - RIP.

hemacharya, mangalore
Thursday, May 23, 2013

Great humanitarian, I must say. Not many months ago, when we Rotarians as a team met him for a Rotaract Induction programme at his School in Attavavart, he and his wife, Sarojinitai, both of them ailing and not in a position to walk, attended the programme with the help of attendants.
They received us with so much warmth and respect and spent almost an hour with us. Mr Kushe expressed his special love for Rotary and informed us that he was one of the founding members of Rotary movement in Mangalore and was associated with Rotary for almost 35 years.
Later he addressed the students like how a devoted father talks to his own children. “First of all, be a good citizen, respect your parents, your teachers and your elders” – he told them.
Since he knew me as a Konkani writer, he spoke to me in Konkani all through our conversation and at a stage said that it’s a shame the present generation shies away from speaking in their own mother language. When I explained to him about Konkani activities in the Middle East, he was stunned and asked quite enthusiastically – “Vaive?” (Is it so?)
Then he invited all of us Rotarians, including Shailesh Jain, Ashok Jain, Abhoy Singhvi and Kamalesh Baldev to his residence for chit chat over a cup of tea. “I am absolutely free nowadays, nothing much to do” – he said when I presented him with a few copies of daijiworld weekly. He remained our ardent reader ever since.
I am sure we ordinary mortals have a lot to learn from such stalwarts of our society. We will love you forever , sir, May the merciful Lord grant you the eternal nirvana.

hemacharya, editor in chief, daijiworld weekly

R.Bhandarkar, M'Lore
Thursday, May 23, 2013

R.I.P.-Kushe Sir.

Thursday, May 23, 2013


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