s Home About Us Contact Us Daiji Dubai Al Mazroui & Clevy
Nidhi Land
   Matrimonial |  Properties |  Jobs |  Classifieds |  Ask Doctor |  Live TV |  Cartoon |  Sponsored Greetings |  Astrology  |   Red Chillies |  Tips for life |  Tribute |  Debate




      Search in

Saturday, March 02, 2013 12:49:22 PM (IST)  

Facebook acquires Microsoft's digital-ad service

Washington, Mar 2 (IANS/EFE): Facebook Inc. announced that it has reached a deal with Microsoft Corp. to acquire its Atlas Advertiser Suite, a service that enables marketers and agencies to get the most out of their online advertising.

"We're pleased to announce that we have agreed to acquire the Atlas Advertiser Suite from Microsoft," Facebook said in a blog entry Thursday, without disclosing the terms of the deal.

The purchase of Atlas, a set of tools that help companies choose the placement of their ads on web sites and monitor their effectiveness, is part of Facebook's bid to battle Google for market share in the online display-ad business.

Market research company eMarketer Inc. forecasts that Google and Facebook will have 18 percent and 15 percent shares of the US market for display ads, respectively, this year.

"Atlas is a leader in campaign management and measurement for marketers and agencies. We believe this acquisition will benefit both marketers and users," the blog post said.

"If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages get in front of the right people at the right time. Atlas has built capabilities that allow for this kind of measurement," Facebook added.


 
Print this Article
Email this article to your friend
 
 
Write your Comments
 
News Title Facebook acquires Microsoft's digital-ad service
Your Name
Native Place / Place of Residence
Your E-mail
Your Comment
[Please limit your comments within 2000 characters]

You have characters left.
Disclaimer: Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that under 66A of the IT Act, sending offensive or menacing messages through electronic communication service and sending false messages to cheat, mislead or deceive people or to cause annoyance to them is punishable. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.
 
Security Validation
Enter the characters in the image above
 
 
Published by Daijiworld Media Pvt Ltd Mangalore
Editor-in-chief : Walter Nandalike


Corporate Office :
Daijiworld Residency,
Airport Road, Bondel Post,
Mangalore - 575 008
Karnataka India
Telephone : +91-824-2982023
City Office :
First Floor,
Divya Deepa Arcade,
Bendorewell, Kankanady,
Mangalore - 575 002
Karnataka India
Telephone : +91-824-4259372
e-mail   General enquiry: office@daijiworld.com, News & Info : news@daijiworld.com

Disclaimer | Privacy Policy | About Us
Copyright 2001 - 2014. All rights reserved.
Our Franchise Offices
Kishoo Enterprises, Maithri Complex, 3rd Floor,
Udupi Service Bus Stand, Udupi, Karnataka. Pin 576101
Telephone : 0091-820-4295571
e-mail : udupi@daijiworld.com
Daijiworld Middle East FZE
P.O.Box: 84772, Dubai, UAE
Tel: 971-50-6597629  Fax: 971-4-2639207
Email: dubai@daijiworld.com
There has been a database error. Technical Support has already been notified. You will be informed when this issue is resolved. Thank you for your patience!