Mumbai, Aug 8 (IANS): Continuing its probe into the sensational social media racket linked to creating fake 'followers and likes', busted last month, the Mumbai Police has investigated at least 20 prominent personalities including rapper Aditya Prateek Singh Sisodia, alias Badshah, official sources said here on Saturday.

After a 10-hour long interrogation by the Crime Intelligence Unit (CIU) on Friday, Badshah has reportedly admitted to shelling out over Rs. 75 lakh for promoting his music album with fake likes and followers.

He was questioned again on Saturday and is likely to be summoned again on Sunday for other related aspects of the probe, said the sources.

The developments came after the Mumbai Police bust the sensational scam on July 14 through analytical technical-intelligence and nabbed one person, following a complaint lodged by Bollywood playback singer Bhumi Trivedi.

Probing Trivedi's July 11 complaint that some persons had created her fake Instagram profile and were approaching other celebrities in the entertainment industry with similar offers, the CIU got cracking to expose the mega-scam with international ramifications.

The police are investigating at least 100 Social Media Marketing (SMM) firms and 54 portals all over India, which offer services of generating fake profiles, likes, comments, followers, etc, through fake IDs or bots, on Instagram, TikTok, Facebook, etc, with the alleged 'followers' also being used to create social panic through rumours.