Political ad spend hits Rs 27.7 cr on Facebook as polls end


New Delhi, May 21 (IANS): Led by the Bharatiya Janata Party, political parties in India spent a total of Rs 27.73 crore on Facebook for posting political ads on the platform as the seven-phase general election ended on May 19.

From February 19 to May 19, political parties posted 124,094 ads on Facebook to reach out to their audiences, showed the latest data on Facebook Ad Library for India.

On Facebook, the BJP alone spent more than Rs 4 crore – 200 per cent more than the Congress which spend about Rs 1.8 crore.

Other big spenders were regional parties such as the Telugu Desam Party (TDP), the YSR Congress and Biju Janata Dal (BJD).

Facebook's Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

Supporters and affiliates of political parties account for most of the spending on the social media platforms.

The Election Commission of India has announced that among the posts taken down by various social media platforms, Facebook took down 650 posts.

Of the posts taken down by Facebook, 482 were political posts during the "silence period" - 48 hours prior to polling, 73 political ads during the silence period, two violations of the Model Code of Conduct, 43 cases of voter misinformation, 28 were against public morality and decency, 11 were exit polls, and 11 were related to hate speech and undue influence.

Facebook had said that it was removing 10 lakh fake accounts a day in India.

  

Top Stories

Comment on this article

  • Valerian Menezes, Kota

    Tue, May 21 2019

    Politicians want to win elections by hook or by crook. When they do not have any credentials of working for the people and do not have any projects to show they have to resort to face book telling lies. That is how they want to fool the people and win their votes.

    DisAgree Agree Reply Report Abuse

  • Chandu, Karla

    Tue, May 21 2019

    This is how the public money .... ill gotten wealth is burnt by the politicians and political parties....once in power then the loot starts to make up all the spend in many more folds. The poor class are happy with freebees an and the middle class keep looking at the carrots dangling in front and all the tall promises.

    DisAgree Agree [8] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Tue, May 21 2019

    Money spent on Facebook goes to America.
    No wonder we need Educated Politicians ,,,

    DisAgree Agree [7] Reply Report Abuse


Leave a Comment

Title: Political ad spend hits Rs 27.7 cr on Facebook as polls end



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.