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BJP goes on merchandising drive ahead of Lok Sabha election 2019

  •   Mon, Mar 18 2019 02:25:33 PM

New Delhi, Mar 18 (IT): Merchandising seems to be the new X-factor in Indian politics as the country heads towards a crucial general election.

The Bharatiya Janata Party has milked this idea to the fullest, with Narendra Modi-themed vests, dolls, coffee mugs, T-Shirts and even saris flooding the market.

According to a report in The Economic Times, branded merchandise worth Rs 5 crore was sold in January 2019 on 'FlyKart', a marketplace on Prime Minister Narendra Modi's mobile application.

The BJP-themed merchandise isn't limited to the party's own properties. E-commerce sites such as PayTM and Amazon too have made these products available for sale.

The craze for the party merchandise has also been seen at the BJP's regional office. BJP offices are another avenue for sales of the themed merchandise.

Prime Minister Modi has taken a leading role in popularising the merchandise. The themed product range was first launched on his app on his 68th birthday.

PM Narendra Modi recently gifted South Korean President Moon Jae-in the 'Modi vest', which the latter tweeted about, thanking the prime minister.

Reportedly, the vests are fashioned during the time Narendra Modi was serving as the Gujarat chief minister.

Among the Narendra Modi-themed merchandise, T-shirts have reportedly been the highest selling item, accounting for half of the merchandise sales.

Recently, social media erupted with images of sarees with pictures of Narendra Modi on it. The sarees were sold at several places, especially in Gujarat.

Images of the Balakot airstrike also made it to such clothing items. The sarees are available on several e-commerce sites, including Amazon and Snapdeal, and are priced between Rs 1000 and Rs 1500.

In Gujarat, a shop made headlines for selling gold biscuits with imprints of Prime Minister Modi and other stalwarts of the party on the occasion of Dhanteras.

Will the BJP's merchandising translate into votes for the party during the Lok Sabha election? We will know soon.
  

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Comment on this article

  • Gangaram, Moodbidri

    Mon, Mar 18 2019

    Every dog has a day...... and BJP is sensing it now.......


    because they cant go and ask vote on Ram temple, 15 Lakhs or any such developmnts....

    so this only nautanki remaining with them ....

    DisAgree [3] Agree [15] Reply Report Abuse

  • Roshan, Mangaluru

    Mon, Mar 18 2019

    Modi led BJP, has a fantastic marketing team. Their marketing team can sell even rotten tomato's, dipping it imaginatively in a sauce of Hinduism an patriotism. That is their strength. Systematic and very organized support from RSS, along with media hanchos who are paid to do certain job, do all well for Modi led BJP. As a political party it is fantastic job.

    The problem is however, this is not noddle's or ghee. This fake campaign for political gain, illegitimately acquired through brainwashing naive middle class, through fake narratives or cooked facts, have extreme ramifications. It can effect entire generation and even beyond.

    Modi despite having a fantastic mandate, failed miserably. It is not lack of administrative experience. It is purely because the objectives and priorities were misplaced. DeMo introduced to win UP elections, GST introduced in a hurry to cover DeMo failure. Surgical Strikes happened and used for marketing Modi, to coverup multiple failures, rather than instill fear within terror organization. When it realized none is working Ram issue bought up, finally, that too did not worked in its favor, Army is used to invoke patriotic sentiments of people to align with BJP.

    If the objectives were true to its spirit, Modi need not had to run from one post to the other. Indians can recognize and tell the difference between honest try and dishonest attempt. It is natural therefore to lure them yet again therefore, with some lollipops. Some may fall into the trap.

    DisAgree [2] Agree [9] Reply Report Abuse

  • Amith, NAGPUR

    Mon, Mar 18 2019

    Anybody can FOOL middle class Indians especially educated one and accumulates in thousands of crores!!!! Otherwisr "BENKI Nalin" and " Pistol Shoba" won't be our MP's !!!! In India it's not a big deal for "Ullu Banaying " !!!!!!

    DisAgree [3] Agree [27] Reply Report Abuse

  • N.M, Mangalore

    Mon, Mar 18 2019

    Hahaha. 'Benki' Nalin and 'Pistol' Shobha.... too good.

    DisAgree [2] Agree [18] Reply Report Abuse

  • gm, mlur

    Mon, Mar 18 2019

    Why they need to do merchandise if they really did some good work in last 5 years?

    DisAgree [5] Agree [29] Reply Report Abuse

  • David Pais, Mangalore

    Mon, Mar 18 2019

    will da jobless buy????????? r u giving them jumla 15-20 lakhs?????????

    DisAgree [7] Agree [20] Reply Report Abuse


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Title: BJP goes on merchandising drive ahead of Lok Sabha election 2019



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