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Mangaluru: To offset excess supply, free milk distributed to consumers


Harsha Raj Gatty
By StoryInfinity for Daijiworld

Mangaluru, Jul 12: Setting a precedence of surplus 'milk' management, Dakshina Kannada Milk Union (DKMUL) on Thursday streamlined 'free' distribution of 1.2 lac litres of its excess milk to its consumers at Dakshina Kannada and Udupi district. The move comes in the backdrop of falling demand for the milk and its allied product alongside increased milk production.

On Thursday, each subscriber and retail outlets of Karnataka Milk Federation's flagship product Nandini received a 180ml packet each of Trupti toned milk. The Ultra-high temperature (UHT) processed milk is said to have a shelf-life for 90 days. "As of now we have introduced the scheme for only one day, but till the end of August we might consider giving away products in a phased manner." Raviraj Hegde, president of DKMUL said.

According to the DKMUL, while on average the milk consumption in the two-districts is around 3.4 lac litres per day, during the off-season this year the co-operative has seen the sales touching the lowest mark of 3 lac litres. "While the production and preservation of milk is consistent and sometime even more at times, but from June to August (rainy season) there are lesser private and public events, subsequently the milk sales are affected," Hegde said.

The district unit with 1.30 lac regular and part-time dairy farmers says that it has already probed various options to distribute milk in the form of alternative products or through channel partners. "We have already launched so many milk related products, and our parlours are also consistently performing. We have also aligned with government scheme like Ksheera Bhagya for milk distribution, yet were not able to dispense the excess or spike the market demand," he says.

Subsequently, bearing the cost of Rs 60 lac on the house, DKMUL decided to come-up with the free distribution scheme. "The idea is let the consumer's directly reap the benefit. For supervision, the co-operative has also deputed internal vigilance team to ensure that the suppliers don't horde the freebies," Hegde says.

On the other hand, the DKMUL has ruled-out the option of lowering the milk procurement quantity or the price. "It will drastically affect the livelihood of the milk-farmers. As it is there is substantial cost involved for the farmer in diary industry," Hegde said.

Depending on the quality of the milk, the farmers at present fetch anywhere between Rs 28 to Rs 31 per litre, besides Rs 5 subsidy from the state government. In tandem with various pro-milk farmer schemes, DKMUL has seen an increase of at-least 5 percent of new dairy farmers joining with it each year.

While DKMUL has expressed interest to subsequent governments to set-up cheese production to redirect excess milk, failure to obtain adequate land from state government has dampened its spirit. "It’s not just us; across the state the Milk Union's are flooded with unmanageable surplus in milk production. With land and an investment of Rs 100 crore, cheese production unit is the way-out. While milk unions can manage the long-term finances from banks, only if they are granted adequate land from the government, without which, thinking of such mega-venture is not possible," Hedge says.

In the next leg prior to August, the DKMUL plans to attach another product as a freebie to offset oversupply of milk production.


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Comment on this article

  • Max, Belthangady

    Sat, Jul 14 2018

    Jenifer, Mangalore, please get one cow and milk it then you will know problem of farmers.

    DKMUL is very bad in marketing. they don't have their own outlets (Point of Sale Units), their directors are political motivated rather than improving the DKMUL.
    they conduct the directors election on political background cows are not giving saying i am from that party or this party.
    DKMUL is going on profit by every year but they lack improving the farmer conditions and farmer should be giving pension and medical facility for supplying quality milk.
    let the DKMUL follow the ANANDA of Gujrat

    DisAgree Agree [3] Reply Report Abuse

  • MCF, Mangalore

    Fri, Jul 13 2018

    Either HRG has been fooled by the mfg. or this is a paid advt. by the manufacturer and the author has not disclosed the same to the public and thereby tried to fool the public?
    Quote
    Setting a precedence of surplus 'milk' management, ... (DKMUL) on Thursday streamlined 'free' distribution of 1.2 lac litres of its excess milk to its consumers ..
    Subsequently, bearing the cost of Rs 60 lac on the house, DKMUL decided to come-up with the free distribution scheme.
    The idea is let the consumer's directly reap the benefit.
    Unquote
    (emphasis supplied)
    Sorry consumers are not idiots even if they can be fooled!

    “Bearing the cost of Rs.60/- lakh on the house....” ?????- that is probably lesser than what they would have paid Sachin Tendulkar to hold the packet for 2 mins and appear in an advertisement.
    The report is not true because:
    The 180 ml of Nandini “Trupti” toned milk UHT was distributed without charge(free if you like it) to those who purchased Nandini milk 1/2 ltr packets on 13/07/2018 in DK.

    "CUSTOMER FREE SAMPLE -NOT FOR SALE - 18/06/18 -DK229C" is printed on the packet. The packet also, in small print, informs the user " BEST BEFORE 90 DAYS FROM PACKING ......". "Shelf life 90days".
    Now, I’ll let the reader calculate how many days after mfg. the pkts were distributed?
    The packet is manufactured by Dakshina Kannada CMPUL and marketed by KMF.
    So from the above it is clear that this was a PROMOTIONAL OFFER ONLY! Nothing charitable about it!
    No business house gives anything for free! They would not be doing business then, right!

    DisAgree Agree [2] Reply Report Abuse

  • Ashwini, Mangalore

    Fri, Jul 13 2018

    The extra milk can be given to orphanages and homes for the old. They cannot afford it. Why give it free to consumers who are capable of buying?

    DisAgree [3] Agree [24] Reply Report Abuse

  • Anand, Surathkal

    Fri, Jul 13 2018

    Excess supply is a good news. Let the price be reduced so that poor people can also afford to drink milk.

    DisAgree Agree [21] Reply Report Abuse

  • sri_elder, Karkala

    Fri, Jul 13 2018

    We bought milk powder 500grams last time...
    And it is from Gujarat!

    We do not get nandini milk powder...
    Nandini milk powder available in small 50grams one which is too much sweet!

    I don't know whether they have milk powder production quality equivalent to Gujarat model?

    Gujarat milk powder quality is really superior...

    DisAgree [20] Agree [8] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Fri, Jul 13 2018

    Go & stay in Gujarat ...

    DisAgree [8] Agree [26] Reply Report Abuse

  • sri_elder, Karkala

    Fri, Jul 13 2018

    Admit defeat rather than giving excuse!

    DisAgree [19] Agree [6] Reply Report Abuse

  • David Pais, Mangalore

    Fri, Jul 13 2018

    gujarat milk & milk powder gives malnutrition 2 children, should not eat & drink gujju milk & milk powder. u have 2 admit. gujarat was #1 in malnutrition 2 children.

    DisAgree [6] Agree [13] Report Abuse

  • sri_elder, Karkala

    Fri, Jul 13 2018

    @David- please do not try to over smart!
    I have seen kmf plant in kulashekar...
    All cows gives similar nutrition milk all over the world...
    In Karnataka Bijapur children are highly malnutritioned ones

    DisAgree [3] Agree [3] Report Abuse

  • David Pais, Mangalore

    Fri, Jul 13 2018

    gujarat milk mixed with malnutrition. #1 state in india children's malnutrition of gujarat. milk kala-berake.

    DisAgree [3] Agree [2] Report Abuse

  • Deepak, Mang

    Fri, Jul 13 2018

    Milk supply to Mumbai is from Gujarath.. most of the milk products sold in Mumbai are from Gujarath. When u r going Gujarath.??

    DisAgree Agree [2] Reply Report Abuse

  • Vaikunta Baliga, Podi corner /carstreet /mangalore

    Fri, Jul 13 2018

    Anti regionalist c@ddi spotted.. Patinga!!

    DisAgree [9] Agree [5] Reply Report Abuse

  • sri_elder, Karkala

    Fri, Jul 13 2018

    Every drop milk can be converted into useful milk powder using technology...
    Technology varies...method varies...
    Quality is very important for milk powder...
    Learn good things from Gujarat rather than showing your frustration...
    Finally it helps dairy farmers...

    DisAgree [11] Agree [3] Reply Report Abuse

  • Jossey Saldanha, Mumbai

    Fri, Jul 13 2018

    This is called 'Acche Din' ...

    DisAgree [7] Agree [17] Reply Report Abuse

  • subhodh, kallianpur

    Fri, Jul 13 2018

    after increasing the price continuously now free packet that also for one day. is it ache din jossey?

    DisAgree Agree Reply Report Abuse

  • Noel Pereira, Toronto, Mangalore

    Fri, Jul 13 2018

    Dairy farmers should milk to make cheese, yogurt. Dairy farmers have done the same in other countries( Canada)

    DisAgree Agree [9] Reply Report Abuse

  • Dr Mohan Prabhu, LL.D, QC, Mangalore (Kankanady)/Ottawa, Canada

    Fri, Jul 13 2018

    Noel Pereira, Toronto.
    Canada, as you know, has a supply management system. Prices are kept high and milk is available in plenty, but there is also overproduction which means the surplus (when all other productive uses have no further capacity) is flushed down the drain instead of giving away freebees or giving to food banks, or sending to poor undernourished children in certain African countries. India got rid of the supply management system decades ago.

    DisAgree Agree Reply Report Abuse

  • Jenifer, Mangalore

    Thu, Jul 12 2018

    The matter is full of irony. Being rainy season and abundant grass to graze, milk production gets more but consumption is less because public functions don't take place at this season.

    DKMUL doesn't want to reduce milk prices because then assumingly the farmer won't get full income. (1) Either DKMUL fix a limit to milk quantity a farmer sells, or (2) Sell it cheap to consumers but still pay the regular dues to the farmer. Else, (3) let the farmer use the excess milk at home and give it free to neighbours. How much greedy can one be with produce of an animal that is otherwise holy ?

    DKMUL has proved bad management here. You can pack long life milk and extend sales beyond your region. Or, venture into export. Irony is that India is holding cow at high esteem but at the same time is one of top milk producing countries in the world.

    DisAgree [14] Agree [7] Reply Report Abuse

  • Dr.S.Kamath, Mumbai

    Fri, Jul 13 2018

    Sorry none of your suggestion is right
    NDDB( National Dairy Development Board) has advised all the Milk Factories as to how to manage all these .But still DKMUL fails every time .This is the irony
    AMUL ,Mahananda are all success
    some of the tips are as follows
    1. Take out Ghee from Milk in a planned manner in advance anticipating the Rainy season .Rainy season comes every year
    2. Make Milk powder and then export
    3.Make Tetra packs of Milk

    DisAgree [5] Agree [12] Reply Report Abuse

  • Joseph F. Gonsalves, Bannur, Puttur / Mangalore

    Thu, Jul 12 2018

    This is called the administration of honorable Siddharamaiah.

    Plenty of Milk to Karnataka.

    Excess milk in Karnataka.

    Jai Congress, Jai Rahulji,

    Murdabad to Chaaiwaala and Pakoda seller Daaku.

    DisAgree [31] Agree [46] Reply Report Abuse

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