Mumbai, Dec 17 (IANS): Young designer Masaba Gupta, who has stood out for her quirky, colourful and contemporary take, says aspiring designers should concentrate on creating their own niche.
"As a designer, it is important to understand to create your own space and own it. Don't go after another designer's forte, you will lose. It's crowded," Masaba tweeted on Sunday.
Masaba had launched her eponymous label back in 2009. She came to be known for prints which took inspiration from lipstick or camera -- everyday things -- which she gave a fashionable twist to.
In an earlier interview to IANS, Masaba had said designers who copy should not even get a place in fashion weeks.
"I think for the layman, it's not plagiarism... for them it is a similar outfit. But people who are in fashion and people who understand it should stand up and voice it out."