Facebook 'exploiting' Australian kids for advertisers


Canberra, May 1 (IANS): Facebook has monitored the posts of Australian children and used algorithms to identify and exploit them by allowing advertisers to target them during their most vulnerable moments.

Internal documents outline how the social network can target "moments when young people need a confidence boost" by monitoring posts, pictures and interactions, Sky News reported on Monday.

Facebook collects the information on a person's moods including feeling "worthless", "overwhelmed" and "nervous" and then it divulges the same to advertisers who use it to target them.

Facebook's tactic violates the Australian Code for Advertising and Marketing Communications to Children guidelines.

The revelation also points towards the how Facebook can be used for covert surveillance which most of the social networking sites claim to be fighting against.

Facebook has admitted that it was wrong to target the children and apologised for the same. The company has also ordered an investigation.

  

Top Stories


Leave a Comment

Title: Facebook 'exploiting' Australian kids for advertisers



You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.