Oct 5: Hero has launched the new BS-IV compliant Achiever 150, aiming to expand its presence in the premium segment. The Achiever 150 makes a strong technology statement with the new BS-IV compliant engine that also features the Hero patented i3S technology. In addition to delivering best-in-class performance and fuel-efficiency, the new Achiever 150 comes with bold styling and offers premium riding experience. Packed with a host of design and utility elements, the new Achiever 150 exudes a strong ‘on-road presence’ which adds to the ‘desirability’ quotient.

The new hero achiever 150 is competitively priced at Rs. 62,800/- (Ex-showroom Delhi) for the Disc variant and Rs 61,800/- (Ex-showroom Delhi) for the Drum variant.

The launch of the new Achiever 150 comes soon after the successful introduction of the Splendor iSmart 110 – Hero’s first motorcycle to have been completely designed and developed by its own R&D team, based at the Centre of Innovation and Technology (CIT) in Jaipur.

The Company is already the dominant market leader in the 100cc and 125cc segments - with over 65% and 55% market share respectively in these segments.