Business

China's Search Engine Market Reaches $877 mn


Beijing, Apr 28 (IANS): The size of China's search engine market hit 5.53 billion yuan ($877 million) in the first quarter of 2012, according to new statistics.

The figure represents a 70.4 percent year-on-year increase, but a 4.7 percent decline compared to the last quarter of 2011, showed the statistics from Analysys International, a Beijing-based tech and internet information provider.

Dong Xu, an analyst with the firm, attributed the quarter-on-quarter decline to the traditional seasonality of Internet use.

Thanks to its good overall performance, however, the keyword section has attracted steady advertising budgets, Xinhua quoted Dong as saying.

Keyword advertising also meets the needs of brand marketing with advertisers, who are gradually recognizing its promotional value. Therefore, China's search engine market will keep a stable development, he added.

Leave a Comment

Title : China's Search Engine Market Reaches $877 mn


 
 
 
 

 
You have 2000 characters left.

Disclaimer:

Please write your correct name and email address. Kindly do not post any personal, abusive, defamatory, infringing, obscene, indecent, discriminatory or unlawful or similar comments. Daijiworld.com will not be responsible for any defamatory message posted under this article.

Please note that sending false messages to insult, defame, intimidate, mislead or deceive people or to intentionally cause public disorder is punishable under law. It is obligatory on Daijiworld to provide the IP address and other details of senders of such comments, to the authority concerned upon request.

Hence, sending offensive comments using daijiworld will be purely at your own risk, and in no way will Daijiworld.com be held responsible.


Security Validation

Enter the characters in the image